My disclaimer: First sentence;
It’s not just consumers’ appetite for more diverse, ad-supported programming that is driving multicasting these days
What?? Seriously, consumers have an appetite for ad-supported programming?!?!!?!??!!? I realize new generations are indoctrinated to believe commercial interruptions are part of the show, or not paying out-of-pocket is free.
So I clicked on About where they state
we deliver news and information written, edited and curated for a broad swath of industry executives ranging from owners and the C-Suite to managers and professionals in finance, programming, news, technology, digital, sales, marketing, operations and policy.
It’s kind of marketing, telling people what they want to hear…
In Toledo, OH Sinclair owned WNWO while still having a minimal physical facility it’s “local” news show comes from a station in South Bend ID.
Tegna owns 2 WTOL, CBS and WUPW, FOX. There is no Fox or local news. WTOL 11 has news on the Tegna owned Fox channel, morning shows and evening shows offset from the usual hours.
I understand this isn’t the hub effect you’re getting at. Still, conglomerates are consolidating “local” stations, maintaining network affiliations and consuming markets.
Similar to media corporations. There’s like 3-5 giant ones… that get to decide what people get to watch. With a handful of corporations owning all the broadcasting stations, limits who get to ultimately decides what choices there are.
Corporations own corporations… investors span across corporations