ATSC 3.0 Austin TX

Here’s a Cord Cutters News article full of buzz words…

The future of television is NextGen TV and we know that our viewers will embrace the multitude of services this new technology offers

lots of meaningless words, or lots of words with no real substance.

The four stations have agreed to continue making current programming available to all viewers throughout the transition to NextGen TV

“agreed to” as though that’s not part of the how it works? that’s nice of them.

serve its existing viewers with better products while also opening up greater optionality for the company to pursue a variety of new business opportunities

“new business opportunities”… as in pay-per-view or subscription services? better products for who?

with future upgrades to the system offering a more personalized and immersive viewing experience

personalized experience usually means data mining.

This is a somewhat exaggerated biased view. There is a lot of marketing hype, fancy name and something corporations are pushing to increase profits, I believe, beyond increasing service to the public. They are avoiding a lot - just where do they see this ending up? It’s not going to be put up an antenna, connect a TV and enjoy… will it?