Granted OTA will likely be limited data collection compared to current sources.
I understand if I “sign up” for a service I’m providing my information. When a privacy statement says “we may” means “we do collect”. Although if I pay for a service I should get a discount since they’re collecting information and selling the aggregated data. “Free” now means no out-of-pocket, it costs money for a service, they recoup expense from you one way or another, I understand this.
Target marketing - data mining, digs deeper than interests. One tracking service combined with another tracking service, marketing trends know what you’re interested in, what you’re watching, when you get home… when you leave. How late you stay up… or how long the lights are on or the heat/AC is running. They know what you buy, how often supplies are used up.
Consumers fill out surveys, giving answers which feel good. Questions are generally worded as to get a specific answer. Tracking and mining provide specific data.
Claiming to scrub personal information before selling… connecting the dots shouldn’t be too difficult with enough (some) data and a mulit-billion dollar industry to know who you are and what you’re doing – and just how to market to you specifically.
you may not yet realize why you’re viewing commercials for women’s undergarments