The offer to Amazon Prime members of $19.99 for the Amazon Fire stick pre-order makes the proliferation of this device in the market place certain. There are also many loyal Amazon shoppers who may or may not be Prime members. Already owning a TabloTV steers me away from this device.
I'm guessing this would require some Android variant of the application but would also run under the Fire TV product as well?
May even be a good partnership to pursue from a business standpoint.