Streaming Device Market

Interesting article:

Apple, Amazon, Google and Roku dominate the streaming media device market in the United States, accounting for 86% of all units sold to U.S. broadband households in 2014, according to to a report from Parks Associates.

According to the study, nearly 20% of U.S. broadband households own at least one streaming media player, such as a Roku 3, Amazon Fire TV, or Apple TV, while 8% own one of the cheaper “stick” devices and 2% own both.

Roku continues to lead streaming media device sales in the U.S. with 34% of units sold in 2014. Google is second with 23%, and new entrant Amazon overtook Apple for third place,” said Parks Associates Research Director Barbara Kraus. “The market consolidation around these four brands forces new entrants to develop more creative features and functionality to tap into the strong consumer demand for streaming content.”

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