The Roku 4 was announced yesterday, so we know everything we need to know about streaming for the 2015 season. I thought the recent launches were incremental – no new products, nothing unexpected. 4k came faster than I expected. Prices jumped unexpectedly. What do you think about what is going on with the television ‘set top box’ arena?
Amazon Fire TV
FTV added 4k, Alexa support, and a hardware upgrade. Amazon abandoned optical out but added an sd card slot. In its first year, FTV’s app count has surpassed Rokus. At $99.99, FTV is the least expensive streamer – and game console. Kind of unrelated, but not really, Amazon put Prime on sale for $67 last month.
Apple TV
Apple added Siri, an interesting remote, and an app store. Their new streamer sells for $149 and $199 – ideal for price insensitive Apple enthusiasts, but more expensive than any other streamer.
Channel Master DVR+
Channel Master launched their Linear TV this summer and added an enhanced remote. The DVR+ is now two years old.
Google Chromecast
AC wireless, better buffering, and some kind of audio feature which requires one Chromecast per speaker.
Mohu Channels
What ever happened to…
Roku
Roku added 4k, optical out, a remote finder, beefed up hardware, captive portal support, and AC wireless. And jacked the price 30%. This summer Roku added voice search.
Simple TV DVR
Simple TV DVR, we knew you well. After a difficult two tuner product launch, and a database crash, our friends at Real Simple Software have gone into hiding. The hardware is rarely seen in the wild.
Tablo DVR
Tablo picked up the ball that Simple dropped, releasing two and four tuner DVRs to much fanfare. Their community and support are solid, but the product suffers a lot of the problems that doomed the Simple TV DVR. Regardless, Tablo updated their Roku app.
TiVo
TiVo announced their Bolt product. The Bolt supposedly targets new TiVo customers. It supports 4k and curated commercial skip. The price with ‘All In’ (aka Lifetime) will approach $1k! As far as I am concerned, the bigger news has been the $300 TiVo with Lifetime (still available on Amazon.com). TiVo added a Plex client this summer.
Did I miss anything? Are there any other players out there?
Assuming 4k is the theme this Christmas, people will be choosing among FTV, Roku, and Bolt. I don’t think the Bolt is competitive, so most will be choosing between FTV and Roku. Objectively, Roku is going to have to work hard to overcome Amazon’s advantages. Both products are available as part of Sling TV bundles (though I do not think Sling is a big deal right now), but Amazon will likely offer a Prime bundle and still offers more and better gaming options than any other under $100 device. FTV is significantly less expensive. Of course, all of the 4k sets will have 4k apps, right? And the Xbox and PS4 already support 4k streaming.
Who is going to buy a streaming product this fall, is it an upgrade or an addition, and what is the driver behind the sale?