ATSC 3.0 Industry

Working with DRM isn’t the issue. The issue IS DRM. I hear that Zapper is willing to promote it against what some feel is in the broadcast public’s best interest of keeping the airwaves free. Times they are a changin’.

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To be fair, I think ZapperBox is just playing the hand that they were dealt rather than trying to promote DRM. They did not support DRM until well after it was in use.

Do you mean they didn’t initially support it from a technical perspective with their product?

I think initially they didn’t intend to “promote” it, but now that they have their product working with it, they are a step ahead of most other ATSC 3.0 devices and that gives them market advantage.

I’m not yet convinced they aren’t using that advantage and have changed their position based on their FCC filings.

Of course as a for profit business they are advertising that their product now allows users to view and record the ATSC 3.0 broadcasts that are happening right now, even if those broadcasts are using DRM. I personally am against ATSC 3.0 DRM, but as a business, I don’t think it would be in ZapperBox’s interest to go out of their way to publicly antagonize those that are controlling what is currently being broadcast and therefore jeopardize ZapperBox’s only product line. Hopefully the FCC rules against DRM!

Sure, I don’t disagree with the advertising part, I’m more referring to their FCC filing.